Beauty picks
Clean beauty products with natural ingredients — makeup, hair care, and more.
Our Picks
Curated recommendations
How We Evaluate
What we look for
What we seek
- EWG Verified
- Leaping Bunny certified
- USDA Organic ingredients
- No parabens or talc
- Cruelty-free
- Long-wearing performance
What we avoid
- Lead and heavy metals
- Talc
- Formaldehyde
- Phthalates
- Coal tar dyes
- BHA/BHT
Ingredient Watch
Ingredients to watch out for
Lead & Heavy Metals
Found in: Lipstick, eyeshadow, foundation
Neurotoxic even at low levels, accumulates in the body over time
Talc
Found in: Powder products, blush, eyeshadow
Risk of asbestos contamination and respiratory issues
Formaldehyde
Found in: Nail polish, hair straighteners
Known carcinogen linked to cancer with long-term exposure
Phthalates
Found in: Nail polish, fragranced products
Hormone disruption affecting reproductive health
Coal Tar Dyes
Found in: Hair dyes, lipstick
Derived from petroleum, linked to cancer
Better Options
Safe alternatives
Mineral pigments
Mica and iron oxides for natural color
Plant-based preservatives
Vitamin E and rosemary extract
Natural waxes
Beeswax, carnauba, and candelilla wax
Trusted Standards
Certifications we trust
Common Questions
Frequently asked
Modern clean beauty formulas have come a long way. Many clean mascaras, foundations, and lipsticks now rival conventional products in staying power.
It means the formula excludes 10 commonly used toxic chemicals including formaldehyde, toluene, DBP, and camphor.
Generally yes, but always patch test. Even natural ingredients can cause reactions. Look for hypoallergenic and dermatologist-tested labels.