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Clean Beauty & Makeup You'll Love

Discover high-performance makeup and beauty products free from toxic ingredients. Look stunning while protecting your health.

No Parabens
No Talc
Cruelty-Free
Long-Wearing

Our Top Clean Beauty Recommendations

High-performance makeup and beauty products that deliver results without compromising your health.

Foundation Full Coverage

Mineral Foundation

Buildable coverage with natural minerals and nourishing botanicals. Provides flawless finish without clogging pores.

Non-comedogenic
No talc or bismuth oxychloride
SPF protection
Mascara

Lengthening Mascara

Dramatic length and volume without clumping. Plant-based waxes and natural pigments that won't irritate sensitive eyes.

Plant-based waxes
No synthetic dyes
Ophthalmologist tested
Lipstick

Nourishing Lipstick

Rich color payoff with moisturizing oils and butters. Natural pigments that won't dry out lips.

Organic oils & butters
No lead or heavy metals
Long-lasting formula
Nail Polish 10-Free

10-Free Nail Polish

Chip-resistant formula free from 10 harmful chemicals. Vibrant, long-lasting color without the toxins.

No formaldehyde or toluene
Vegan & cruelty-free
Quick-dry formula
Skincare Anti-Aging

Vitamin C Serum

Potent antioxidant serum with stable vitamin C and hyaluronic acid. Brightens, firms, and protects skin.

Stabilized vitamin C
Hyaluronic acid
Clinically proven
Skincare

Cleansing Balm

Melts away makeup and impurities without stripping skin. Plant oils that dissolve even waterproof formulas.

Removes waterproof makeup
No harsh surfactants
Nourishing plant oils

Why Choose Clean Beauty?

The average woman uses 12 beauty products daily, exposing herself to 168 chemicals. Clean beauty minimizes this chemical burden without sacrificing performance.

Reduce Toxic Load

Minimize daily exposure to hormone disruptors, carcinogens, and allergens found in conventional makeup.

Better Skin Health

Natural ingredients nourish and protect skin rather than clogging pores or causing long-term damage.

Environmental Impact

Clean beauty brands prioritize sustainable sourcing, eco-friendly packaging, and cruelty-free practices.

No Animal Testing

Cruelty-free certification means no animals were harmed in testing or production—beauty with ethics.

Ingredient Transparency

Clean brands disclose full ingredient lists—no hiding behind "fragrance" or proprietary blends.

Performance That Works

Modern clean beauty delivers the same pigmentation, longevity, and finish as conventional products.

Ready for a Clean Beauty Routine?

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Toxic Ingredients in Conventional Beauty Products

These common cosmetic ingredients pose health risks. We ensure our recommendations are completely free from these toxins.

Lead & Heavy Metals

Found in: Lipstick, eye shadow, foundation
Risks: Neurotoxicity, hormone disruption, developmental issues. Even "trace amounts" accumulate over time.

Talc

Found in: Face powder, blush, eye shadow
Risks: Potential asbestos contamination, respiratory issues, linked to ovarian cancer in studies.

Formaldehyde

Found in: Nail polish, hair straighteners
Risks: Known carcinogen, respiratory irritation. Released by preservatives like quaternium-15.

Phthalates

Found in: Nail polish, fragranced products
Risks: Hormone disruption, birth defects, reduced fertility. Often hidden in "fragrance."

Coal Tar Dyes

Found in: Hair dyes, lipstick, eye products
Risks: Carcinogenic, heavy metal contamination. Look for "p-phenylenediamine" or "CI" followed by numbers.

BHA & BHT

Found in: Lipstick, moisturizers, makeup
Risks: Endocrine disruption, potential carcinogen, organ toxicity. Banned in EU but allowed in US.

What We Look For Instead

Safe, Effective Ingredients

  • Mineral pigments: Mica, iron oxides for natural color
  • Plant-based preservatives: Vitamin E, rosemary extract
  • Natural waxes: Beeswax, carnauba, candelilla

Trusted Certifications

  • EWG Verified: Free from 2,000+ harmful ingredients
  • Leaping Bunny: Certified cruelty-free
  • USDA Organic: When applicable to ingredients

Frequently Asked Questions

Common questions about clean beauty and makeup

Loved by Clean Beauty Enthusiasts

Discover Your Perfect Clean Beauty Routine

Get personalized makeup and skincare recommendations that match your skin tone, type, and values—all vetted for safety and performance.

EWG Verified
Cruelty-Free
Performance Tested