Tower 28 Beauty
MakeWaves Lengthening & Volumizing Mascara, Jet
A fragrance-free, silicone-free lengthening mascara built on plant waxes, with the full ingredient list published on the brand's product page.
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Why We Love It
What makes MakeWaves Lengthening & Volumizing Mascara, Jet a Label Lookout pick
The formula is water, plant waxes and a handful of stabilizers, and the brand publishes the whole list instead of a highlights reel. Carnauba, sunflower seed wax, olive oil unsaponifiables and castor oil carry the structure, while the pigments are limited to iron oxides and ultramarine. There is no fragrance, no essential oil and no silicone. It earns a place as an accessible, ingredient-transparent option, with the caveat that it carries none of the third-party seals this category prefers.
Clean Ingredient Profile
No artificial colors, flavors, or questionable preservatives. Tower 28 Beauty keeps it simple and transparent.
Meets Our Standards
Key qualities: Fragrance-Free, Silicone-Free, Essential Oil-Free, Vegan, Cruelty-Free, Ophthalmologist-Tested. Each claim verified through our ingredient analysis process.
Full Ingredient List
What's inside
Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Verniciflua Peel Cera, Shorea Robusta Resin, Sodium Dehydroacetate, Glycerin, Lecithin, Cucumis Sativus (Cucumber) Fruit Extract, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Common Questions
Frequently asked
Is this mascara waterproof?
No. The brand describes it as water-resistant, and the formula is water-based, so plan on a separate waterproof option for swimming or heavy sweat.
Does it contain fragrance or essential oils?
No. The brand lists it as free from fragrance and essential oils, and neither appears on the ingredient list.
Is it vegan and cruelty-free?
The brand states it is both. It does not list a Leaping Bunny certification on its product page, so the cruelty-free claim rests on the brand's own statement.
What pigments does it use?
Iron oxides (CI 77499) and ultramarines (CI 77007). No coal tar dyes appear on the ingredient list.
What sizes does it come in?
The brand sells a full size of 0.29 fl oz and a mini of about 0.17 fl oz. This listing is the full size in Jet.
Ready to make the switch?
Every swap counts. MakeWaves Lengthening & Volumizing Mascara, Jet is a cleaner choice you can feel good about — backed by our ingredient-level analysis.
Shop MakeWaves Lengthening & Volumizing Mascara, JetAs an Amazon Associate, Label Lookout earns from qualifying purchases.
The Verdict
Pros & cons
What we love
- Base of carnauba wax, sunflower seed wax and castor oil, so the film-forming work is done largely by plant waxes
- Pigmented only with iron oxides and ultramarine, with no coal tar dyes on the ingredient list
- No fragrance, essential oils, or silicones, so the formula carries no added scent and no silicone film
- Full ingredient list published on the brand's product page, and the brand states it is vegan and cruelty-free
!Worth noting
- The brand's product page lists no EWG Verified or Leaping Bunny seal, two of the certifications this category's rubric prefers
- Contains synthetic ingredients, including a synthetic wax and the film former polyimide-1, plus several preservatives to keep a water-based formula stable
- The product page we reviewed does not publish third-party heavy metal test results, so that rubric point cannot be confirmed either way
- Not waterproof. The brand describes it as water-resistant, so it may not hold through swimming or heavy sweat
Complete the swap
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Label Lookout Approved
MakeWaves Lengthening & Volumizing Mascara, Jet by Tower 28 Beauty meets our strict standards for ingredient transparency and quality. Every recommendation is earned, never paid for.
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