Seventh Generation
All Purpose Cleaner, Free & Clear
A fragrance-free, EPA Safer Choice certified all-purpose cleaner built on plant-derived surfactants instead of ammonia or bleach.
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Why We Love It
What makes All Purpose Cleaner, Free & Clear a Label Lookout pick
Seven ingredients, and the brand publishes what each one does instead of hiding behind a vague surfactant blend. The two cleaning agents, octyl/decyl glucoside and laureth-6, are both plant-derived, sodium citrate softens water in place of phosphates, and citric acid adjusts pH. The only ingredients drawing real scrutiny are two preservatives, benzisothiazolinone and methylisothiazolinone, added at low levels to keep a water-based formula shelf-stable. No ammonia, no chlorine bleach, no added fragrance, and no dye.
Clean Ingredient Profile
No artificial colors, flavors, or questionable preservatives. Seventh Generation keeps it simple and transparent.
Meets Our Standards
Key qualities: EPA Safer Choice Certified, Fragrance-Free, Dye-Free, VOC-Free, Leaping Bunny Certified, USDA Certified Biobased. Each claim verified through our ingredient analysis process.
Third-Party Certified
Backed by independent certifications: EPA Safer Choice, Leaping Bunny Certified, USDA Certified Biobased. These aren't marketing claims — they're verified standards.
Full Ingredient List
What's inside
Water, Octyl/Decyl Glucoside (plant-derived cleaning agent), Sodium Citrate (plant-derived water softener), Laureth-6 (plant-derived cleaning agent), Citric Acid (plant-derived pH adjuster), Benzisothiazolinone (synthetic preservative), Methylisothiazolinone (synthetic preservative).
Common Questions
Frequently asked
Is this safe to use around kids and pets?
It carries EPA Safer Choice certification, which specifically screens for human and environmental safety, and the brand markets it as safe for cleaning around kids and pets when used as directed. As with any cleaner, keep it out of reach and rinse surfaces kids or pets will touch directly afterward.
Does it disinfect surfaces?
No. It is formulated to clean, not to kill germs, so it is not a substitute for an EPA-registered disinfectant.
What surfaces should I avoid using it on?
The brand's own instructions list concrete and both sealed and unsealed marble as unsafe, and recommend testing travertine in an inconspicuous spot first.
Why does it contain any synthetic ingredients if it is plant-based?
Two preservatives, benzisothiazolinone and methylisothiazolinone, keep the water-based formula from growing bacteria or mold in the bottle. They are a small share of the formula but are recognized skin sensitizers for some people.
Is the bottle recyclable?
Yes. The brand says the bottle and sprayhead are both made from number 2 HDPE plastic and can be recycled together.
Verified Certifications
Ready to make the switch?
Every swap counts. All Purpose Cleaner, Free & Clear is a cleaner choice you can feel good about — backed by our ingredient-level analysis.
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The Verdict
Pros & cons
What we love
- EPA Safer Choice certified, meaning every ingredient (not just the marketed ones) cleared the agency's safety review
- Free of ammonia, chlorine bleach, phthalates, and 2-butoxyethanol, the ingredients this category's rubric flags to avoid
- Fragrance-free and dye-free, with no added scent mix to react to
- Bottle made from 100 percent post-consumer recycled plastic
!Worth noting
- Contains benzisothiazolinone and methylisothiazolinone, two synthetic preservatives that are known skin sensitizers for a small share of users, so patch test first if your skin reacts easily
- Not a disinfectant. It cleans surfaces but does not kill germs, so it cannot replace an EPA-registered disinfectant where one is needed
- The brand's own instructions list concrete and both sealed and unsealed marble as unsafe surfaces, so it is not a universal stone cleaner despite the name
Complete the swap
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Label Lookout Approved
All Purpose Cleaner, Free & Clear by Seventh Generation meets our strict standards for ingredient transparency and quality. Every recommendation is earned, never paid for.
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