Branch Basics
Cleaning Essentials Kit
One concentrate replaces every cleaner in your house. No fragrance, no preservatives, no synthetic ingredients. Just plants, minerals, and water.
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Why We Love It
What makes Cleaning Essentials Kit a Label Lookout pick
Branch Basics solves the biggest problem with switching to non-toxic cleaning products: you do not need to replace 10 different bottles with 10 different "clean" bottles. Their system is one concentrate that dilutes into an all-purpose cleaner, bathroom cleaner, streak-free glass cleaner, foaming hand wash, and laundry detergent.
The formula is built on plant and mineral-based surfactants with no fragrance, no preservatives, no dyes, and no synthetic chemicals of any kind. It is MadeSafe Certified, which means every ingredient has been screened against known harmful substances. It is also Leaping Bunny Certified (cruelty-free) and third-party tested as non-irritating to skin and eyes.
What sets Branch Basics apart from other non-toxic cleaners is that it actually works. The concentrate cuts through grease, soap scum, and grime without the harsh chemical smell or the "natural but useless" problem that plagues a lot of clean cleaning products. It is safe enough to use around babies, pets, and anyone with chemical sensitivities, which is why it has become the default recommendation in the non-toxic living space.
Clean Ingredient Profile
No artificial colors, flavors, or questionable preservatives. Branch Basics keeps it simple and transparent.
Meets Our Standards
Key qualities: Plant-Based, Fragrance-Free, No Preservatives, Biodegradable. Each claim verified through our ingredient analysis process.
Third-Party Certified
Backed by independent certifications: MadeSafe Certified, Leaping Bunny Certified. These aren't marketing claims — they're verified standards.
Full Ingredient List
What's inside
Water, coco glucoside (plant-based surfactant), decyl glucoside (plant-based surfactant), chamomilla recutita (chamomile) flower extract, sodium phytate (plant-based water softener), sodium bicarbonate (baking soda), sodium carbonate (washing soda)
Common Questions
Frequently asked
Does Branch Basics actually clean well?
Yes. The concentrate uses plant-based surfactants (coco glucoside and decyl glucoside) that effectively cut through grease, soap scum, and everyday grime. It will not have the same chemical punch as a bleach-based cleaner, but for daily household cleaning it performs on par with conventional products.
What does the Branch Basics Essentials Kit include?
The Essentials Kit includes one bottle of concentrate (33.8 oz) and three labeled spray bottles for all-purpose, bathroom, and streak-free glass cleaner. You dilute the concentrate at different ratios depending on the use. One bottle of concentrate makes roughly 17 refills.
Is Branch Basics safe for babies and pets?
Yes. The formula contains no fragrance, no preservatives, and no synthetic ingredients. It is third-party tested as non-irritating and is MadeSafe Certified, meaning every ingredient has passed screening for harmful substances. Many parents use it as their only cleaning product.
How does Branch Basics compare to Mrs. Meyers?
Branch Basics uses no fragrance at all, while Mrs. Meyers relies heavily on synthetic and natural fragrance blends that can contain undisclosed ingredients. Branch Basics is also MadeSafe Certified, which Mrs. Meyers is not. For people who want to eliminate fragrance chemicals from their home entirely, Branch Basics is the stronger choice.
Verified Certifications
Ready to make the switch?
Every swap counts. Cleaning Essentials Kit is a cleaner choice you can feel good about — backed by our ingredient-level analysis.
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The Verdict
Pros & cons
What we love
- One concentrate replaces all-purpose, bathroom, glass, dish soap, and laundry detergent
- MadeSafe Certified with every ingredient screened for harmful substances
- Completely fragrance-free with no synthetic or natural fragrance added
- No preservatives, dyes, or synthetic chemicals of any kind
- Plant and mineral-based formula that is fully biodegradable
- Third-party tested and proven non-irritating to skin and eyes
- Safe for babies, children, pets, and people with chemical sensitivities
- Leaping Bunny Certified cruelty-free
- Reduces plastic waste by eliminating multiple single-use cleaner bottles
- Concentrate is highly economical since one bottle makes dozens of refills
!Worth noting
- Higher upfront cost than conventional cleaners (though cost per use is competitive)
- Requires diluting and filling spray bottles yourself
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Label Lookout Approved
Cleaning Essentials Kit by Branch Basics meets our strict standards for ingredient transparency and quality. Every recommendation is earned, never paid for.
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